If you’re planning a Cunard voyage from March 2026 onwards, you may have noticed a new option when pricing your cruise: Cunard Signature Packages.
Designed to offer a more all-inclusive Cunard experience, these new bundles combine drinks, Wi-Fi, and onboard dining credit into one fixed daily price, helping guests manage costs and avoid unexpected onboard spending.
At Paramount Cruises, we specialise in helping guests understand whether cruise add-ons genuinely offer value or simply add complexity. So, do Cunard Signature Packages actually save you money, and which option should you choose?
Here’s everything you need to know.
What Are Cunard Signature Packages?
Cunard Signature Packages are optional onboard bundles available only at the time of booking for voyages sailing from March 2026 onwards.
They allow guests to pre-purchase three key onboard essentials as part of their cruise fare:
- A Cunard drinks package (including service charges)
- A Wi-Fi plan (one device per guest)
- Onboard dining credit for alternative restaurants
According to Cunard, booking a Signature Package can offer savings of up to 30% compared to purchasing each element separately onboard.
There are two tiers available:
- Signature Package
- Premium Signature Package
Cunard Signature Package vs Premium Signature Package
1. Signature Package (Standard)
The standard Cunard Signature Package is ideal for guests who enjoy a relaxed daily drink selection, basic internet access, and the flexibility to enjoy a special dining experience.
What’s included:
- Drinks – Beverage Collection
- Beers, wines by the glass, spirits, cocktails and liqueurs up to $13.50 per drink
- Unlimited soft drinks, speciality coffees, and teas
- 15% service charge included
- Wi-Fi – Essential Plan
- Email, messaging apps, and light web browsing
- One device per guest
- Dining Credit
- Tiered onboard credit to use in alternative dining venues, such as the Steakhouse or for premium menu items in the main dining rooms
2. Premium Signature Package
The Premium Signature Package is Cunard’s most inclusive option, aimed at guests who want premium drinks, faster internet, and elevated dining experiences.
What’s included:
- Drinks – Premium Beverage Collection
- Drinks up to $20.00 per serving
- Access to fine wines, Champagne, premium spirits and crafted cocktails
- Includes everything from the standard Beverage Collection
- Service charges included
- Wi-Fi – Premium Plan
- Streaming music and video
- Video calls and faster speeds
- Higher Dining Credit
- Increased credit for speciality and premium dining venues
Cunard Dining Credit Explained (The Hidden Value)
One of the most overlooked benefits of Cunard Signature Packages is the included dining credit.
This credit is automatically applied to your onboard account and can be used for:
- Alternative dining restaurants (e.g. Steakhouse)
- Premium à la carte menu items in the main dining rooms
Dining Credit by Voyage Length
| Cruise Length | Signature Package | Premium Signature |
|---|---|---|
| 1–6 nights | $15 | $25 |
| 7–9 nights | $25 | $40 |
| 10–14 nights | $50 | $80 |
| 15–74 nights | $70 | $100 |
| 75+ nights | $100 | $150 |
How Much Do Cunard Signature Packages Cost?
Pricing is calculated per person, per day, and decreases on longer voyages.
| Voyage Length | Signature Package | Premium Signature |
|---|---|---|
| 1–6 nights | £70pp | £80pp |
| 7–14 nights | £60pp | £70pp |
| 15–74 nights | £50pp | £60pp |
| 75+ nights | £40pp | £50pp |
Important Cunard Signature Package Rules
Before booking, it’s essential to understand Cunard’s conditions:
- Must be booked at time of reservation, and cannot be added later
- All guests aged 18+ in the same stateroom must purchase the same package
- Non-refundable and non-transferable
- Alcohol limit: 15 alcoholic drinks per person per day (resets at 6:00 am)
- Non-alcoholic drinks are unlimited
Are Cunard Signature Packages Worth It?
Our Expert Verdict from Paramount Cruises
For most guests, yes, Cunard Signature Packages offer excellent value.
If you were already planning to:
- Purchase Wi-Fi
- Enjoy a few drinks per day
- Dine at least once in a speciality restaurant
…the savings quickly become clear, especially with service charges included and costs locked in in Sterling before you sail.
Choose a Cunard Signature Package if:
- You want predictable, upfront holiday costs
- You enjoy 5+ drinks per day (including coffees and soft drinks)
- You plan to dine in Cunard’s speciality restaurants
- You value convenience and an all-inclusive feel
You may skip it if
- You rarely drink alcohol
- You’re happy to disconnect from the internet
- You’re booking very last-minute and prioritising the lowest upfront cost
Cunard Signature Packages & Grill Suites: Do You Still Need One?
If you’re travelling in a Cunard Grill Suite, it’s worth noting that many of the benefits included in Signature Packages are already enhanced by your accommodation. Guests staying in Princess or Queens Grill Suites enjoy elevated dining experiences, priority services, and exclusive access to private restaurants and lounges. However, a Cunard Signature Package can still complement suite life beautifully, particularly for guests who value inclusive premium drinks, Wi-Fi, and the convenience of prepaid onboard spending. When paired with the exclusivity of the Grills, the result is a seamless, luxury cruise experience where almost everything is taken care of before you even step on board
Final Thoughts
Think of the Cunard Signature Package like a festival wristband for your voyage.
Instead of signing bills for every coffee, cocktail, Wi-Fi login or indulgent dinner, everything is already taken care of. You may pay slightly more upfront — but once onboard, you’re free to relax and enjoy Cunard exactly as it’s meant to be experienced.
Ready to Book a Cunard Cruise from 2026?
Cunard Signature Packages are available on voyages sailing from March 2026 onwards.
📞 Call Paramount Cruises today, and we’ll help you calculate exactly which package offers the best value for your travel style, before you book.
Frequently Asked Questions
What is included in Cunard Signature Packages?
Drinks, Wi-Fi for one device, and onboard dining credit.
Who must purchase a Cunard Signature Package?
All guests aged 18 or over sharing the same stateroom.
Does voyage length affect pricing?
Yes, longer cruises benefit from lower daily package costs and higher dining credits.
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