P&O Cruises have announced its super exciting new partnership with the innovative Jersey-based rum brand, Tidal Rum – the spirit of the sea. Following the creation of their Marabelle Gin partnership with Salcombe Distilling Co. they have decided to broaden their range of alcohol partnerships with Shorts Boy distillery to create the amazing Tidal Rum.
Tidal rum is at the top of the rum chain, the first sip of this rum will provide you with a delightful taste of coastal botanicals that originates at full lunar tides. Tidal Rum is going to be featured and distilled onboard P&O Cruise’s brand new vessel – Arvia.
Tidal Rum and P&O Cruises share a true passion for the sea environment and both have a commitment to sustainability this collaboration will bring guests a deliciously exclusive island-inspired rum recipe to life for Arvia’s Caribbean holidays.
Tidal Rum – The Spirit Of The Sea
P&O Cruises Tidal rum is a unique rum blend that will praise the sea and create a sense of adventure whilst you are feeling the excitement of travelling to a new place each day holidaying on Arvia. Get ready to embark on a new experience that will take you to the high seas of deliciousness. Tidal rum’s maiden distillation will happen in Arvia’s custom-made still on board, guests will be able to enjoy the rum onboard neat or in a wide range of skillfully crafted rum cocktails.
After the launch of Tidal Rum onboard Arvia, the recipe will be recreated and bottled on the mainland, which will then be ready to share and serve across all P&O ships. Tidal Rum is a perfect pairing for Caribbean cruises on Arvia as this will go down very smoothly whilst sailing through the warm, tropical weather in these destinations, an ideal drink for you to cool down with or even to buy a bottle on board as a souvenir to take back home.
Who is behind The Tidal Rum?
Tidal Rum originates from the Shorts Boy distillery founded by Harry and Ben, the story of the award-winning Tidal Rum starts by the sea, where the founders grew up. The distillery is located on the beautiful British island of Jersey, the sea has always been the heart of The Tidal Rum, it has inspired the taste.
The Shorts Boy distillery feeds off of the sea’s tides and incorporates this into everything they do, from respecting the world’s oceans to their rum-making process. Some would call The Tidal Rum sought straight from Jersey’s shores is a Caribbean inspired island hopper as it gets its strong golden smoothness from a detailed mix of cask-aged rums from Trinidad, Jamaica, Barbados and the Dominican Republic, the rum is then infused with a unique savoury truffle flavour from pepper dulse. If you fancy being an island hopper yourself then why not try a Tidal Rum whilst you are holidaying in the sun on Arvia?
Exclusive blends on board
The contents of The Tidal Rum come straight from the Jersey coastline sea botanicals, one of the biggest tidal ranges in the world. The Jersey coastline unlocks a stunning underwater rainforest when at low tide, this is where a wide variety of sea botanicals are located and carefully sourced.
The Tidal Rum has been created through the collaboration between founders of Shorts Boys distillery Harry and Ben and P&O Cruises who will work closely together. The aim of this collaboration is to develop a rum that takes guests on a journey of freedom and adventure which is inspired by the ocean not only this but also provides a delightful taste that’s off the charts.
“We believe that if you’re going to do anything, you should do it well. Especially when it comes to what you choose to drink. That’s why we’ve given rum the refinement it deserves, and crafted a beautiful spirit, inspired by the ocean. Once tasted, it’s hard to forget.”
Ben Clyde-Smith and Harry Coulthard, Shorts Boy Distillery and The Tidal Rum founders
What makes Tidal Rum unique?
The Tidal Rum is so unique and a perfect match for P&O Cruises because the founders have had a distinct mission from the beginning of the creation of the Tidal Rum and the opening of the Shorts Boy distillery which is to “celebrate rum and the sea in equal measure”.
“We created The Tidal Rum to bring a refined rum, infused with elegant seawater botanicals – including pepper dulse, the truffle of the sea – to reposition rum as the first drink of the night.”
Ben Clyde-Smith and Harry Coulthard, founders of the Shorts Boy Distillery and The Tidal Rum
There are so many places for you to enjoy The Tidal Rum whether you are indulging in a stunningly crafted cocktail in Anderson’s Bar and Library or if you want to soak up the exotic weather you can enjoy your first sip in front of a stunning Caribbean horizon on top deck The Tidal rum has the perfect ingredients to assist with making your holiday unforgettable.
