Ambassador Cruises

Ambassador Cruise Line sails from seven regional UK ports: Tilbury (London), Liverpool, Newcastle, Bristol, Belfast, Dundee and Portsmouth. For most guests, that means a manageable drive, coach or rail journey to the ship rather than a flight, connecting airports and luggage restrictions. Your cruise starts when you step aboard, not the day before in a departure lounge. It is a meaningfully different way to begin a holiday, and a genuine reason why Ambassador attracts such strong loyalty from returning guests across the UK.

Onboard Ambience and Ambition, the atmosphere is traditionally British and deliberately relaxed. Expect proper afternoon tea, live music from resident bands, West End-style entertainment and attentive service from a crew of over 600 drawn from more than 30 nationalities. The ships are mid-sized, which means short walks between venues, a familiar feel by day two and a pace of cruising that suits guests who find large resort ships overwhelming. Ambassador holds a 4.7 out of 5 rating on Feefo from over 3,800 verified guest reviews.

Sail into something you love with Ambassador Cruise Line’s themed cruises. Created around shared passions, these special sailings add extra personality to your holiday, with guest speakers, live performances, hands-on sessions and exclusive onboard events woven into the journey. From short escapes to longer itineraries, each cruise gives you the chance to discover new destinations while enjoying a carefully curated programme on board. It is an easy, sociable way to travel with people who share your interests, all with the relaxed, no-fly convenience Ambassador is known for.

Renaissance, the newest ship in the Ambassador fleet, sails seasonal winter fly-cruise programmes in the Caribbean. Guests fly out to join the ship and spend seven to fourteen nights exploring ports including Barbados, St Lucia, St Kitts and Grenada before flying home. It is an affordable Caribbean cruise option from a British line, with the same warm service and inclusive approach Ambassador guests know well. Caribbean fly-cruise sailings on Renaissance are available in the 2026 and 2027 winter seasons.

The Ambassador Fare is the line's most popular way to book, and it is straightforward: choose it and your headline price includes the Expedition Drinks Package, covering premium spirits, Champagne, speciality coffees and more, alongside all gratuities and service charges. For guests who prefer to manage their own spending, standard fares are available with a choice of three drinks packages ranging from soft drinks through to premium spirits. Either way, Ambassador's pricing is transparent and designed with the British guest in mind.