Ambassador Cruises
Ambassador Cruises sails two ships, Ambience and Ambition, on no-fly itineraries from seven regional UK ports including Tilbury, Liverpool, Newcastle, Belfast, Bristol, Portsmouth and Dundee. Whilst new ship Renaissance, offers seasonal fly-cruises in the Caribbean.
Why Choose Ambassador Cruise Line?
Ambassador Cruise Line was founded in 2020 as the first new British cruise line in over a decade, built around great-value, no-fly cruising for guests who prefer to start their holiday by car or train. A fleet of three ships, Ambience, Ambition and Renaissance, sails from seven regional UK ports on 2026, 2027 and 2028 itineraries spanning the Norwegian Fjords, Baltic, Mediterranean and seasonal fly-cruises in the Caribbean. The Ambassador Fare bundles premium drinks and gratuities into one price.
Seven UK Ports, Zero Airports
Ambassador Cruise Line sails from seven regional UK ports: Tilbury (London), Liverpool, Newcastle, Bristol, Belfast, Dundee and Portsmouth. For most guests, that means a manageable drive, coach or rail journey to the ship rather than a flight, connecting airports and luggage restrictions. Your cruise starts when you step aboard, not the day before in a departure lounge. It is a meaningfully different way to begin a holiday, and a genuine reason why Ambassador attracts such strong loyalty from returning guests across the UK.
Classic British Cruising
Onboard Ambience and Ambition, the atmosphere is traditionally British and deliberately relaxed. Expect proper afternoon tea, live music from resident bands, West End-style entertainment and attentive service from a crew of over 600 drawn from more than 30 nationalities. The ships are mid-sized, which means short walks between venues, a familiar feel by day two and a pace of cruising that suits guests who find large resort ships overwhelming. Ambassador holds a 4.7 out of 5 rating on Feefo from over 3,800 verified guest reviews.
Themed Cruises
Sail into something you love with Ambassador Cruise Line’s themed cruises. Created around shared passions, these special sailings add extra personality to your holiday, with guest speakers, live performances, hands-on sessions and exclusive onboard events woven into the journey. From short escapes to longer itineraries, each cruise gives you the chance to discover new destinations while enjoying a carefully curated programme on board. It is an easy, sociable way to travel with people who share your interests, all with the relaxed, no-fly convenience Ambassador is known for.
Caribbean Fly-Cruises
Renaissance, the newest ship in the Ambassador fleet, sails seasonal winter fly-cruise programmes in the Caribbean. Guests fly out to join the ship and spend seven to fourteen nights exploring ports including Barbados, St Lucia, St Kitts and Grenada before flying home. It is an affordable Caribbean cruise option from a British line, with the same warm service and inclusive approach Ambassador guests know well. Caribbean fly-cruise sailings on Renaissance are available in the 2026 and 2027 winter seasons.
The Ambassador Fare
The Ambassador Fare is the line's most popular way to book, and it is straightforward: choose it and your headline price includes the Expedition Drinks Package, covering premium spirits, Champagne, speciality coffees and more, alongside all gratuities and service charges. For guests who prefer to manage their own spending, standard fares are available with a choice of three drinks packages ranging from soft drinks through to premium spirits. Either way, Ambassador's pricing is transparent and designed with the British guest in mind.
Three drinks packages, endless possibilities
Drinks Packages
Every Ambassador voyage can be tailored to your taste with three thoughtfully designed drinks packages. Choose the Experience Package for refreshing soft drinks and coffees, the Explorer for house wines, beers and cocktails, or the Expedition for premium spirits, Champagne and speciality coffees.
For the simplest option, book the Ambassador Fare and enjoy the Expedition Drinks Package as standard, along with included gratuities and service charges. With everything taken care of before you sail, you can focus on the moments that matter most, relaxing, exploring and celebrating every day at sea.
More Comfort, More Included
Ambassador Suite Experiences
Upgrade your cruise holiday with Ambassador's Suite Experiences and enjoy a more rewarding way to sail. From spacious suites and priority benefits to complimentary Wi-Fi, in-suite breakfast and thoughtful touches throughout your voyage, every detail is designed to enhance your time at sea while retaining the warm hospitality and great value Ambassador is known for.
Frequently Asked Questions
Ambassador Cruises positions itself as primarily an adults-focused cruise line, but it is not strictly adults-only. Selected multi-generational sailings welcome families, and solo travellers are well catered for with dedicated solo cabins and accessible staterooms across the fleet.
Ambassador Cruises operates three ships: Ambience (1,400 passengers), Ambition (1,200 passengers) and Renaissance (1,100 passengers). Ambience and Ambition sail no-fly itineraries from UK ports, whilst Renaissance operates selected seasonal fly-cruise programmes such as Caribbean Fly Cruises.
Your Ambassador Cruises fare includes your cabin, all main dining venues, daytime entertainment and onboard activities, plus your no-fly departure from the chosen UK port. Drinks packages, speciality dining, gratuities and shore excursions are typically optional add-ons. An optional Ambassador Fare bundle wraps gratuities and the Expedition drinks package into the headline price, so ask your Paramount Cruises agent what is included on the specific itinerary.
Yes. Ambassador Cruises is a dedicated no-fly cruise line, so every sailing on Ambience and Ambition departs from a UK port. That makes it a strong choice for guests who prefer to skip airports and start their holiday by car, taxi or train.
Ambassador Cruises sails a wide spread of destinations from the UK, including the Norwegian Fjords, Iceland, the Baltic, the British Isles, the Canary Islands and the Mediterranean, plus seasonal long-haul itineraries to the Caribbean. Your Paramount Cruises agent can confirm the current Ambassador deployment for the season you are looking at.
