MSC Cruises has announced that Drew Barrymore, actress and host of her show, The Drew Barrymore Show, will become the official godmother of their newest ship, MSC World America.
Drew Barrymore will be there for the naming ceremony of the 2nd ship to join the World Series class where she will have the opportunity to cut the ribbon but also to be triggering the traditional breaking of a bottle of champagne on the ship’s bow alongside Orlando Bloom, who co-starred with her during MSC’s Big Game advertising campaign.
“When MSC Cruises asked me to be the Godmother of MSC World America, I immediately said yes! I absolutely love to travel—it fuels my soul—and being part of something that helps people set off on incredible adventures is just amazing. There’s something so magical about cruises; they let you discover the world in this really fun, unexpected way. And to be able to name MSC World America and send the ship off with well wishes and good luck is such an honour.” – Drew Barrymore
The naming ceremony will take place on the 9th of April 2025 and will set sail on a 3-night celebratory voyage to MSC Marine Reserve where there will also be a ribbon-cutting ceremony for its new Marine Conservation Centre which will serve as a hub for scientists and students involved in the Foundation’s Super Coral Programme. When guests dock at the port they can learn all about the programme’s mission to restore coral reefs that have been impacted by climate change.
“As a family company with over 300 years of seafaring heritage, these events hold a special and personal significance for us. We value the important maritime tradition where our Godmother breaks a bottle of champagne on the hull and officially names the ship, bringing good luck and protection. Drew is the perfect Godmother for MSC World America, and we are thrilled to continue to partner with her for this campaign. She embodies our brand perfectly, with her exquisite style and grace, and her passion for the comfort and adventure we find through travel.” Suzanne Salas, EVP, Marketing, eCommerce & Sales, MSC Cruises USA.
